Items where Author is "Al-Raggad, Mo’taz Mohammad Rath’an"
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Al-Raggad, Mo’taz Mohammad Rath’an and Hashem, Tareq N. and Al-Raqqad, Rasha Mohammad Rath’an (2023) A comparative study of umbrella branding approach versus house of brands approach and their influence on market share. International Journal of Data and Network Science, 7 (1). pp. 15-24. ISSN 25618148