Items where Author is "Umema, Fikeresiyon Fekede"

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Umema, Fikeresiyon Fekede and Japee, Gurudutta Pradeep (2024) International Markets’ Segmentation, Marketing and Performance: A BCG Matrix Approach. Asian Journal of Economics, Business and Accounting, 24 (5). pp. 496-509. ISSN 2456-639X

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