THE PERCEIVED USEFULNESS AND EASY OF USE TOWARD CUSTOMER'S INTENTION TO ADOPT INTERNET BANKING IN THE BANKING SECTOR

This study aimed to examine the effect of perceived usefulness and ease of use toward the customer’s intention to adopt internet banking in the banking sector in Indonesia. The research was conducted quantitatively with causal and descriptive research design. The amounts of sample are 100 customers by using a proportional stratified random sampling method. Data collection techniques used in this research is a survey and observation. Measurement scale used is the Likert scale. The data analysis technique used is the analysis of Partial Least Square (PLS). The results showed that the perceived ease of use and perceived usefulness has a direct and significant positive effect on the customer’s intention to using internet banking, but did not have a significant direct effect on adopting internet banking. The customer's intention of using internet banking has a direct and significant positive effect on adopting internet banking. Perceived ease of use and perceived usefulness can have an indirect positive effect on adopting internet banking mediated by customer's intention to using internet banking. The results of the research findings can recommend several policy implications according to the priorities that can be given as input for the company i.e. increasing the productivity of internet banking technology through features that can provide positive benefits for customers and build a user-friendly internet banking system, a network-friendly application system so that its operation is easy to learn and use, flexible and can control the work of internet banking users.